Green Ideas

 I love Poland Springs attempts of creating more "eco" friendly bottles that use less plastic than other brands, why not go all out, eliminate as much plastic as possible, use corn based plastics that degrade in shorter time periods, instead of printing a separate label then gluing it on to the bottle, eliminate 2 things the glue and paper and just print, water based ink right on the bottle. Some argue that this makes the marketing space on the bottle very small, but the fact that the bottle will be so “GREEN” that will be marketing enough.